This statistic shows the attributes of restaurants in the United States considered most important as of November 2013. During the survey, 83 percent of the respondents stated that food safety was an important attribute when considering their restaurant experiences.
How important are the following attributes when considering what you value in a restaurant experience?
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How important are the following attributes when considering what you value in a restaurant experience?
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visited a fast service* restaurant at least four times or a casual dining restaurant at least twice in the 30 days before taking the survey
Method of interview
Online survey
Supplementary notes
* Fast service restaurants are either quick service or fast casual restaurants.
Respondents were asked to rate the answers from one to five, with one being "not important" and five being "very important." Only answers of "four" and "five" are shown in this statistic.
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Deloitte. (March 27, 2014). How important are the following attributes when considering what you value in a restaurant experience? [Graph]. In Statista. Retrieved May 06, 2025, from https://www.statista.com/statistics/294449/most-important-attributes-of-restaurants-us/
Deloitte. "How important are the following attributes when considering what you value in a restaurant experience?." Chart. March 27, 2014. Statista. Accessed May 06, 2025. https://www.statista.com/statistics/294449/most-important-attributes-of-restaurants-us/
Deloitte. (2014). How important are the following attributes when considering what you value in a restaurant experience?. Statista. Statista Inc.. Accessed: May 06, 2025. https://www.statista.com/statistics/294449/most-important-attributes-of-restaurants-us/
Deloitte. "How Important Are The following Attributes When Considering What You Value in a Restaurant Experience?." Statista, Statista Inc., 27 Mar 2014, https://www.statista.com/statistics/294449/most-important-attributes-of-restaurants-us/
Deloitte, How important are the following attributes when considering what you value in a restaurant experience? Statista, https://www.statista.com/statistics/294449/most-important-attributes-of-restaurants-us/ (last visited May 06, 2025)
How important are the following attributes when considering what you value in a restaurant experience? [Graph], Deloitte, March 27, 2014. [Online]. Available: https://www.statista.com/statistics/294449/most-important-attributes-of-restaurants-us/
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