Nils-Gerrit Wunsch
Research expert covering foods trends in North America, Europe, and the global food system
Get in touch with us nowU.S. confectionery market share 2022, by company
With a share of almost 24.4 percent in 2022, Ferrero led the U.S. confectionery market. The company was closely followed by top competitor Hershey, which held a share of about 24 percent that year.
Popular candy types
Among the various types of products in the confectionery sector, chocolate usually generates the highest sales numbers. In 2021, Western Europe accounted for the highest market share of chocolate confectionery worldwide. That region of the world houses many of the countries with the highest consumption of chocolate per capita in the world.
Non-chocolate
Besides chocolate, the U.S. confectionery industry also produces non-chocolate candy. In 2020, this specific segment generated almost nine billion U.S. dollars’ worth of sales in the United States. The segment includes various types of candy, such as licorice, specialty nuts, and breath fresheners. Chewy candy, such as jellybeans or taffy, was the leading non-chocolate candy category: chewy candy generated about 4.6 billion U.S. dollars’ worth of sales in 2021.
