Reasons for not joining restaurant loyalty programs in the U.S. as of November 2013

Published by Statista Research Department, Mar 27, 2014
This statistic shows the reasons for not joining restaurant loyalty programs in the United States as of November 2013. During the survey, 43.3 percent of the respondents stated that they did not join restaurant loyalty programs because the restaurants they visited did not offer them.
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Why did you not join any restaurant loyalty programs?

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Source

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Release date

March 2014

Region

United States

Survey time period

November 28 to December 9, 2013

Number of respondents

2,029 respondents

Age group

22 years and older

Special properties

visited a fast service* restaurant at least four times or a casual dining restaurant at least twice in the 30 days before taking the survey

Method of interview

Online survey

Supplementary notes

* Fast service restaurants are either quick service or fast casual restaurants.
Multiple answers were possible.

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