With revenues totaling approximately 10.7 billion U.S. dollars, the cough and cold remedies segment was the largest segment in the U.S. OTC market, in 2023. This statistic shows the estimated distribution of the OTC (over-the-counter) market in the United States, by major segment.
Estimated distribution of the U.S. over-the-counter (OTC) market in 2023, by major segment
(in billion U.S. dollars)
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Estimated distribution of the U.S. over-the-counter (OTC) market in 2023, by major segment
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All values are estimates and rounded.
Data encompasses B2C spend. Figures are based on the OTC Pharmaceuticals market values, representing revenues generated by both product sales which take place exclusively in pharmacies and products which can be purchased elsewhere. Sales by hospitals are not included.
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Statista. (March 31, 2024). Estimated distribution of the U.S. over-the-counter (OTC) market in 2023, by major segment (in billion U.S. dollars) [Graph]. In Statista. Retrieved May 17, 2025, from https://www.statista.com/statistics/296111/over-the-counter-market-us-pharmacies/
Statista. "Estimated distribution of the U.S. over-the-counter (OTC) market in 2023, by major segment (in billion U.S. dollars)." Chart. March 31, 2024. Statista. Accessed May 17, 2025. https://www.statista.com/statistics/296111/over-the-counter-market-us-pharmacies/
Statista. (2024). Estimated distribution of the U.S. over-the-counter (OTC) market in 2023, by major segment (in billion U.S. dollars). Statista. Statista Inc.. Accessed: May 17, 2025. https://www.statista.com/statistics/296111/over-the-counter-market-us-pharmacies/
Statista. "Estimated Distribution of The U.S. Over-the-counter (Otc) Market in 2023, by Major Segment (in Billion U.S. Dollars)." Statista, Statista Inc., 31 Mar 2024, https://www.statista.com/statistics/296111/over-the-counter-market-us-pharmacies/
Statista, Estimated distribution of the U.S. over-the-counter (OTC) market in 2023, by major segment (in billion U.S. dollars) Statista, https://www.statista.com/statistics/296111/over-the-counter-market-us-pharmacies/ (last visited May 17, 2025)
Estimated distribution of the U.S. over-the-counter (OTC) market in 2023, by major segment (in billion U.S. dollars) [Graph], Statista, March 31, 2024. [Online]. Available: https://www.statista.com/statistics/296111/over-the-counter-market-us-pharmacies/
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