This statistic presents mobile app abandonment rate due to lacking locatization in selected countries as of March 2014. During the survey period, it was found that ** percent of app users in the United States had stopped using an app due to insufficient localization.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Google. (March 29, 2014). Share of app users who have stopped using an app because it was not localized properly as of March 2014 [Graph]. In Statista. Retrieved July 22, 2025, from https://www.statista.com/statistics/296304/mobile-app-abandoment-rate-due-to-lacking-localization/
Google. "Share of app users who have stopped using an app because it was not localized properly as of March 2014." Chart. March 29, 2014. Statista. Accessed July 22, 2025. https://www.statista.com/statistics/296304/mobile-app-abandoment-rate-due-to-lacking-localization/
Google. (2014). Share of app users who have stopped using an app because it was not localized properly as of March 2014. Statista. Statista Inc.. Accessed: July 22, 2025. https://www.statista.com/statistics/296304/mobile-app-abandoment-rate-due-to-lacking-localization/
Google. "Share of App Users Who Have Stopped Using An App Because It Was Not Localized Properly as of March 2014." Statista, Statista Inc., 29 Mar 2014, https://www.statista.com/statistics/296304/mobile-app-abandoment-rate-due-to-lacking-localization/
Google, Share of app users who have stopped using an app because it was not localized properly as of March 2014 Statista, https://www.statista.com/statistics/296304/mobile-app-abandoment-rate-due-to-lacking-localization/ (last visited July 22, 2025)
Share of app users who have stopped using an app because it was not localized properly as of March 2014 [Graph], Google, March 29, 2014. [Online]. Available: https://www.statista.com/statistics/296304/mobile-app-abandoment-rate-due-to-lacking-localization/
