Client retention rates of leading PR agencies as of May 2024

Published by
J. G. Navarro,
May 10, 2024
According to a May 2024 study on the client retention rates of leading public relations agencies, Public Communications Inc. had the highest client retention rate at 97 percent, closely followed by JCPR, Inc. at 96 percent.

Client retention rates of the leading public relations agencies as of May 2024

CharacteristicClient retention rate
Public Communications Inc. 97%
JCPR, Inc. 96%
Fine Point PR 94%
Communications Strategy Group (CSG) 94%
20K Group, LLC 94%
Hermanoff & Associates 94%
On 3 Public Relations 94%
Alpine Communications 92%
10 Yetis Digital 90%
Response Marketing 82%
Showing entries 1 to 10 (10 entries in total)
Created with Highcharts 7.2.2Client retention rate97%97%96%96%94%94%94%94%94%94%94%94%94%94%92%92%90%90%82%82%Public Communications Inc.JCPR, Inc.Fine Point PRCommunications Strategy Group (CSG)20K Group, LLCHermanoff & AssociatesOn 3 Public RelationsAlpine Communications10 Yetis DigitalResponse Marketing
0%10%20%30%40%50%60%70%80%90%100%110%

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Release date

May 2024

Region

United States

Survey time period

May 2024

Special properties

among PR agencies with the highest overall score on the source's ranking

Supplementary notes

The date of release is the access date,
The client retention rate formula reads as follows:
((E-N)/S)*100
where
E = the number of customers at the end of a period
N = the number of new clients acquired during that period
S = the number of clients at the start of the period

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