Revenue of digital advertising agencies in the U.S. 2020-2025
In 2024, the revenue of digital advertising agencies in the United States was estimated at 51 billion U.S. dollars. By the end of 2025, the revenues will have nearly doubled since 2020, highlighting the industry's rapid push toward digitalization.
Digital advertising in the United States
Digital advertising agencies are in great demand as the advertising industry in the United States is undergoing a rapid digital transformation. Companies that want to reach their target audience and unlock new potential customers need to adapt their approaches to the changes in consumer behavior. Seeing that more people are browsing, shopping, and looking for entertainment online, it only figures that businesses invest more heavily into the services of digital advertising agencies than ever. In 2025, digital advertising was expected to account for more than 70 percent of total advertising revenue in the United States.
Mobile advertising in the United States
Smartphones have become devices of choice for Americans. Out of the total time they spend online, a majority is spent on mobile phones. This fact has not escaped the attention of advertisers. In 2025, investments in mobile were expected to account for roughly two thirds of U.S. digital advertising spending. In total, U.S. mobile ad spending was projected to amount to 219 billion U.S. dollars that year, more than 40 percent of which will be invested in search ads.
