Global smartphone unit shipments of Apple 2010-2024, by quarter

During the fourth quarter of 2024, Apple shipped around ** million iPhones, representing a more than ** million unit increase compared to the previous quarter, though this figure was about *** million units lower than the same quarter in the previous year. There has been a tendency of increased Apple smartphone shipments in the fourth quarters every year since 2011.

 iPhones in the global smartphones picture

After its release in 2007, the iPhone has gained solid ground in the global smartphone market, with market share fluctuating between ** and ** percent in recent years. As of the fourth quarter of 2024, Apple’s iPhones sales composed over ** percent of the total global smartphone sales. 

COVID-19 impact

With the outbreak of the novel coronavirus (COVID-19), shipments of various high-tech products were expected to stagnate during the first quarter of 2020, according to revised forecasts from March **, 2020. Fewer smartphone units were expected to be shipped over the course of 2020, compared to previous forecasts. In 2021, however, Apple shipped more units globally than ever before.