As of 2021 Cyprus, Kosovo and Albania were the European countries with the highest mobile social media penetration, at nearly 99 percent of all social media users. Meanwhile, Estonia was the European country with the smallest share of mobile users when it came to social media, at 94.4 percent.
Active mobile social media penetration in European countries in 2021
Characteristic
Active mobile social media penetration
Albania
98.8%
Andorra
98%
Austria
96.4%
Belarus
95.3%
Belgium
96.1%
Bosnia & Herzegovina
97.4%
Bulgaria
96.9%
Croatia
97.4%
Cyprus
98.3%
Czechia
94.6%
Denmark
96.8%
Estonia
94.4%
Finland
95.8%
Created with Highcharts 7.2.2Active mobile social media penetration98.8%98.8%98%98%96.4%96.4%95.3%95.3%96.1%96.1%97.4%97.4%96.9%96.9%97.4%97.4%98.3%98.3%94.6%94.6%96.8%96.8%94.4%94.4%95.8%95.8%96.1%96.1%96%96%98%98%96.4%96.4%97%97%94.7%94.7%96.8%96.8%98.2%98.2%98.2%98.2%97%97%98.9%98.9%95.1%95.1%96.6%96.6%97%97%97.8%97.8%97.2%97.2%97.5%97.5%97.2%97.2%95%95%97.5%97.5%96.6%96.6%97.8%97.8%96.6%96.6%96.9%96.9%98.1%98.1%95.1%95.1%98%98%95.9%95.9%95.9%95.9%96%96%97.7%97.7%97.5%97.5%96.6%96.6%97%97%98%98%96.4%96.4%97.5%97.5%AlbaniaAndorraAustriaBelarusBelgiumBosnia & HerzegovinaBulgariaCroatiaCyprusCzechiaDenmarkEstoniaFinlandFranceGermanyGibraltarGreeceGuernseyHungaryIcelandIrelandItalyJerseyKosovoLatviaLiechtensteinLithuaniaLuxembourgMacedoniaMaltaMoldovaMonacoMontenegroNetherlandsNorwayPolandPortugalRomaniaRussiaSan MarinoSerbiaSlovakiaSloveniaSpainSwedenSwitzerlandThe Faeroe IslandsThe Isle of ManUkraineUnited Kingdom (UK)
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We Are Social, & Hootsuite, & DataReportal. (February 21, 2021). Active mobile social media penetration in European countries in 2021 [Graph]. In Statista. Retrieved May 11, 2025, from https://www.statista.com/statistics/299492/active-mobile-social-media-penetration-in-european-countries/
We Are Social, und Hootsuite, und DataReportal. "Active mobile social media penetration in European countries in 2021." Chart. February 21, 2021. Statista. Accessed May 11, 2025. https://www.statista.com/statistics/299492/active-mobile-social-media-penetration-in-european-countries/
We Are Social, Hootsuite, DataReportal. (2021). Active mobile social media penetration in European countries in 2021. Statista. Statista Inc.. Accessed: May 11, 2025. https://www.statista.com/statistics/299492/active-mobile-social-media-penetration-in-european-countries/
We Are Social, and Hootsuite, and DataReportal. "Active Mobile Social Media Penetration in European Countries in 2021." Statista, Statista Inc., 21 Feb 2021, https://www.statista.com/statistics/299492/active-mobile-social-media-penetration-in-european-countries/
We Are Social & Hootsuite & DataReportal, Active mobile social media penetration in European countries in 2021 Statista, https://www.statista.com/statistics/299492/active-mobile-social-media-penetration-in-european-countries/ (last visited May 11, 2025)
Active mobile social media penetration in European countries in 2021 [Graph], We Are Social, & Hootsuite, & DataReportal, February 21, 2021. [Online]. Available: https://www.statista.com/statistics/299492/active-mobile-social-media-penetration-in-european-countries/
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