Based on a survey held in spring 2024, the cross-platform retail provider most used for news was the BBC with a reach of 68 percent. ITV followed, before Sky, Channel 4, and DMGT.
Share of news consumers who used selected cross-platform retail news providers in the United Kingdom (UK) as of 2024
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Ofcom. (September 10, 2024). Share of news consumers who used selected cross-platform retail news providers in the United Kingdom (UK) as of 2024 [Graph]. In Statista. Retrieved June 09, 2025, from https://www.statista.com/statistics/300473/audience-reach-of-news-brands-in-the-united-kingdom-uk/
Ofcom. "Share of news consumers who used selected cross-platform retail news providers in the United Kingdom (UK) as of 2024." Chart. September 10, 2024. Statista. Accessed June 09, 2025. https://www.statista.com/statistics/300473/audience-reach-of-news-brands-in-the-united-kingdom-uk/
Ofcom. (2024). Share of news consumers who used selected cross-platform retail news providers in the United Kingdom (UK) as of 2024. Statista. Statista Inc.. Accessed: June 09, 2025. https://www.statista.com/statistics/300473/audience-reach-of-news-brands-in-the-united-kingdom-uk/
Ofcom. "Share of News Consumers Who Used Selected Cross-platform Retail News Providers in The United Kingdom (Uk) as of 2024." Statista, Statista Inc., 10 Sep 2024, https://www.statista.com/statistics/300473/audience-reach-of-news-brands-in-the-united-kingdom-uk/
Ofcom, Share of news consumers who used selected cross-platform retail news providers in the United Kingdom (UK) as of 2024 Statista, https://www.statista.com/statistics/300473/audience-reach-of-news-brands-in-the-united-kingdom-uk/ (last visited June 09, 2025)
Share of news consumers who used selected cross-platform retail news providers in the United Kingdom (UK) as of 2024 [Graph], Ofcom, September 10, 2024. [Online]. Available: https://www.statista.com/statistics/300473/audience-reach-of-news-brands-in-the-united-kingdom-uk/