In 2023, Hugo Boss invested nearly 328 million euros in marketing activities worldwide. The Germany-based luxury fashion company increased its marketing spending by nearly 14 percent compared to the previous year.
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Marketing expenses of Hugo Boss worldwide from 2012 to 2023
(in million euros)
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Hugo Boss. (March 6, 2024). Marketing expenses of Hugo Boss worldwide from 2012 to 2023 (in million euros) [Graph]. In Statista. Retrieved June 22, 2025, from https://www.statista.com/statistics/300807/marketing-expenses-of-hugo-boss-worldwide/
Hugo Boss. "Marketing expenses of Hugo Boss worldwide from 2012 to 2023 (in million euros)." Chart. March 6, 2024. Statista. Accessed June 22, 2025. https://www.statista.com/statistics/300807/marketing-expenses-of-hugo-boss-worldwide/
Hugo Boss. (2024). Marketing expenses of Hugo Boss worldwide from 2012 to 2023 (in million euros). Statista. Statista Inc.. Accessed: June 22, 2025. https://www.statista.com/statistics/300807/marketing-expenses-of-hugo-boss-worldwide/
Hugo Boss. "Marketing Expenses of Hugo Boss Worldwide from 2012 to 2023 (in Million Euros)." Statista, Statista Inc., 6 Mar 2024, https://www.statista.com/statistics/300807/marketing-expenses-of-hugo-boss-worldwide/
Hugo Boss, Marketing expenses of Hugo Boss worldwide from 2012 to 2023 (in million euros) Statista, https://www.statista.com/statistics/300807/marketing-expenses-of-hugo-boss-worldwide/ (last visited June 22, 2025)
Marketing expenses of Hugo Boss worldwide from 2012 to 2023 (in million euros) [Graph], Hugo Boss, March 6, 2024. [Online]. Available: https://www.statista.com/statistics/300807/marketing-expenses-of-hugo-boss-worldwide/
