According to this Kantar survey from 2024, 16 million people are consuming this product with a frequency level of 'Light users'. In contrast, 4 million people have a frequency level of 'Heavy users'.
Number of consumers of 'Milk (Excluding Powdered/Concentrated Milk) & Milk Alternatives' in Great Britain (GB) 2021, by frequency
(in 1,000s)
* The source indicates: - Heavy users consumed milk either '8 or more liters (14 pints)' - Medium users consumed milk '6 or 7 Liters (10 to 13 pints)', '4 or 5 Liters (7 to 9 pints)' Light users consumed milk '2 or 3 Liters (3 to 6 pints)' or'1 liter (2 pints) or less'
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Kantar. (July 2, 2024). Number of consumers of 'Milk (Excluding Powdered/Concentrated Milk) & Milk Alternatives' in Great Britain (GB) 2021, by frequency (in 1,000s) [Graph]. In Statista. Retrieved April 21, 2025, from https://www.statista.com/statistics/301604/milk-usage-in-the-uk/
Kantar. "Number of consumers of 'Milk (Excluding Powdered/Concentrated Milk) & Milk Alternatives' in Great Britain (GB) 2021, by frequency (in 1,000s)." Chart. July 2, 2024. Statista. Accessed April 21, 2025. https://www.statista.com/statistics/301604/milk-usage-in-the-uk/
Kantar. (2024). Number of consumers of 'Milk (Excluding Powdered/Concentrated Milk) & Milk Alternatives' in Great Britain (GB) 2021, by frequency (in 1,000s). Statista. Statista Inc.. Accessed: April 21, 2025. https://www.statista.com/statistics/301604/milk-usage-in-the-uk/
Kantar. "Number of Consumers of 'milk (Excluding Powdered/Concentrated Milk) & Milk Alternatives' in Great Britain (Gb) 2021, by Frequency (in 1,000s)." Statista, Statista Inc., 2 Jul 2024, https://www.statista.com/statistics/301604/milk-usage-in-the-uk/
Kantar, Number of consumers of 'Milk (Excluding Powdered/Concentrated Milk) & Milk Alternatives' in Great Britain (GB) 2021, by frequency (in 1,000s) Statista, https://www.statista.com/statistics/301604/milk-usage-in-the-uk/ (last visited April 21, 2025)
Number of consumers of 'Milk (Excluding Powdered/Concentrated Milk) & Milk Alternatives' in Great Britain (GB) 2021, by frequency (in 1,000s) [Graph], Kantar, July 2, 2024. [Online]. Available: https://www.statista.com/statistics/301604/milk-usage-in-the-uk/
