According to this Kantar survey from 2024, 8.9 million people are consuming this product with a frequency level of '2 to six times a week'. In contrast, 1.6 million people have a frequency level of 'Less than once a week'.
Number of users of 'Household Cleaners' in Great Britain (GB) 2023, by frequency
(in 1,000s)
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Kantar. (July 2, 2024). Number of users of 'Household Cleaners' in Great Britain (GB) 2023, by frequency (in 1,000s) [Graph]. In Statista. Retrieved June 04, 2025, from https://www.statista.com/statistics/302326/household-cleaner-usage-frequency-in-the-uk/
Kantar. "Number of users of 'Household Cleaners' in Great Britain (GB) 2023, by frequency (in 1,000s)." Chart. July 2, 2024. Statista. Accessed June 04, 2025. https://www.statista.com/statistics/302326/household-cleaner-usage-frequency-in-the-uk/
Kantar. (2024). Number of users of 'Household Cleaners' in Great Britain (GB) 2023, by frequency (in 1,000s). Statista. Statista Inc.. Accessed: June 04, 2025. https://www.statista.com/statistics/302326/household-cleaner-usage-frequency-in-the-uk/
Kantar. "Number of Users of 'household Cleaners' in Great Britain (Gb) 2023, by Frequency (in 1,000s)." Statista, Statista Inc., 2 Jul 2024, https://www.statista.com/statistics/302326/household-cleaner-usage-frequency-in-the-uk/
Kantar, Number of users of 'Household Cleaners' in Great Britain (GB) 2023, by frequency (in 1,000s) Statista, https://www.statista.com/statistics/302326/household-cleaner-usage-frequency-in-the-uk/ (last visited June 04, 2025)
Number of users of 'Household Cleaners' in Great Britain (GB) 2023, by frequency (in 1,000s) [Graph], Kantar, July 2, 2024. [Online]. Available: https://www.statista.com/statistics/302326/household-cleaner-usage-frequency-in-the-uk/