According to this Kantar survey from 2024, 6.4 million people are consuming this product with a frequency level of 'Light users'. In contrast, 3.3 million people have a frequency level of 'Heavy users'.
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Number of female users of 'Hair Styling & Finishing Products (Including Hairsprays)' in Great Britain (GB) 2023, by frequency
(in 1,000s)
* The source indicates: - Heavy users consumed hair styling products 'once a day or more' - Medium users consumed hair styling products '2 or 3 times a week' - Light users consumed hair styling products either 'once a week', 'two or three times a month' or 'once a month or less'
Figures estimated by the source on the basis of survey responses.
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Kantar. (July 2, 2024). Number of female users of 'Hair Styling & Finishing Products (Including Hairsprays)' in Great Britain (GB) 2023, by frequency (in 1,000s) [Graph]. In Statista. Retrieved June 19, 2025, from https://www.statista.com/statistics/302720/women-s-hair-styling-product-usage-by-user-type-in-the-uk/
Kantar. "Number of female users of 'Hair Styling & Finishing Products (Including Hairsprays)' in Great Britain (GB) 2023, by frequency (in 1,000s)." Chart. July 2, 2024. Statista. Accessed June 19, 2025. https://www.statista.com/statistics/302720/women-s-hair-styling-product-usage-by-user-type-in-the-uk/
Kantar. (2024). Number of female users of 'Hair Styling & Finishing Products (Including Hairsprays)' in Great Britain (GB) 2023, by frequency (in 1,000s). Statista. Statista Inc.. Accessed: June 19, 2025. https://www.statista.com/statistics/302720/women-s-hair-styling-product-usage-by-user-type-in-the-uk/
Kantar. "Number of Female Users of 'hair Styling & Finishing Products (Including Hairsprays)' in Great Britain (Gb) 2023, by Frequency (in 1,000s)." Statista, Statista Inc., 2 Jul 2024, https://www.statista.com/statistics/302720/women-s-hair-styling-product-usage-by-user-type-in-the-uk/
Kantar, Number of female users of 'Hair Styling & Finishing Products (Including Hairsprays)' in Great Britain (GB) 2023, by frequency (in 1,000s) Statista, https://www.statista.com/statistics/302720/women-s-hair-styling-product-usage-by-user-type-in-the-uk/ (last visited June 19, 2025)
Number of female users of 'Hair Styling & Finishing Products (Including Hairsprays)' in Great Britain (GB) 2023, by frequency (in 1,000s) [Graph], Kantar, July 2, 2024. [Online]. Available: https://www.statista.com/statistics/302720/women-s-hair-styling-product-usage-by-user-type-in-the-uk/
