This timeline depicts the Nike brand's direct-to-consumer revenue share worldwide from 2011 to 2015. In 2015, the Nike brand's DTC revenue share was 23 percent. The brand generated a total of approximately 28.7 billion U.S. dollars in 2015.
Nike, Inc., founded in January 1964, is a sportswear and equipment supplier based in the United States. The company's headquarters are located near Beaverton, Oregon. Nike is the world's leading supplier of athletic shoes and apparel and a major manufacturer of sports equipment.
Nike brand's direct-to-consumer revenue share worldwide from 2011 to 2015
Year
DTC revenue share
2015
23%
2014
20%
2013
19%
2012
17%
2011
16%
0%5%10%15%20%25%30%
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The sales share has been calculated using the total nike brand revenues and the Sales Direct to customer revenues. * Page 23 of the Adobe (.pdf) publication.
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Nike. (August 26, 2015). Nike brand's direct-to-consumer revenue share worldwide from 2011 to 2015 [Graph]. In Statista. Retrieved May 09, 2025, from https://www.statista.com/statistics/303091/nike-s-dtc-revenue-share-worldwide/
Nike. "Nike brand's direct-to-consumer revenue share worldwide from 2011 to 2015." Chart. August 26, 2015. Statista. Accessed May 09, 2025. https://www.statista.com/statistics/303091/nike-s-dtc-revenue-share-worldwide/
Nike. (2015). Nike brand's direct-to-consumer revenue share worldwide from 2011 to 2015. Statista. Statista Inc.. Accessed: May 09, 2025. https://www.statista.com/statistics/303091/nike-s-dtc-revenue-share-worldwide/
Nike. "Nike Brand's Direct-to-consumer Revenue Share Worldwide from 2011 to 2015." Statista, Statista Inc., 26 Aug 2015, https://www.statista.com/statistics/303091/nike-s-dtc-revenue-share-worldwide/
Nike, Nike brand's direct-to-consumer revenue share worldwide from 2011 to 2015 Statista, https://www.statista.com/statistics/303091/nike-s-dtc-revenue-share-worldwide/ (last visited May 09, 2025)
Nike brand's direct-to-consumer revenue share worldwide from 2011 to 2015 [Graph], Nike, August 26, 2015. [Online]. Available: https://www.statista.com/statistics/303091/nike-s-dtc-revenue-share-worldwide/
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