United States expenditure on hair care products 2023| Statista

The amount spent on hair care products annually varies over the years in the United States. In 2023, American consumers spent around ***** U.S. dollars in a year on hair care products.

The U.S. hair care market

In 2025, the value of the U.S. hair care marker was estimated to amount to about ** billion U.S. dollars, a figure that was projected to keep on growing by the year 2030. In the North American country, shampoo is the most popular and profitable hair care product, having recorded sales of over *** billion U.S. dollars in 2022.

Leading brands

The cosmetics market is more active and rapidly evolving than ever before, brands seem to be releasing new products with increasing frequency and new trends are sweeping the market on a regular basis. That being stated, many consumers are loyal to their brands and have clear preferences when it comes to which brands they will purchase and use. Among the most successful hair care brand in the U.S. it is possible to find Herbal Essences, Pantene, and Head & Shoulders.

Average annual expenditure on hair care products per consumer unit in the United States from 2010 to 2023 (in U.S. dollars)

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Release date

September 2024

More information

Region

United States

Survey time period

2010 to 2023

Supplementary notes

A consumer unit consists of any of the following: (1) All members of a particular household who are related by blood, marriage, adoption, or other legal arrangements; (2) a person living alone or sharing a household with others or living as a roomer in a private home or lodging house or in permanent living quarters in a hotel or motel, but who is financially independent; or (3) two or more persons living together who use their incomes to make joint expenditure decisions. Financial independence is determined by spending behavior with regard to the three major expense categories: Housing, food, and other living expenses. To be considered financially independent, the respondent must provide at least two of the three major expenditure categories, either entirely or in part.
Data are diary-based.
The shown figures are based on unpublished data from the Consumer Expenditure Survey conducted by the Bureau of Labor Statistics. Data are available upon request.
Figures prior to 2023 have been taken from previous publications.

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