The statistic shows the results of a survey asking consumers what they look for when arriving in the cheese aisle of a grocery store in the United Kingdom. Price ranked as the highest influencing factor with 65 percent of respondents claiming they looked at this first when purchasing cheese. Only 13 percent looked at the brand.
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Factors consumers look for when purchasing cheese in the United Kingdom (UK) in 2013
Characteristic
Share of respondents
Price
65%
Flavour
52%
Product type
44%
Nutrition
18%
Brand
13%
Pack size
9%
Created with Highcharts 7.2.2Share of respondents65%65%52%52%44%44%18%18%13%13%9%9%PriceFlavourProduct typeNutritionBrandPack size
0%5%10%15%20%25%30%35%40%45%50%55%60%65%70%75%
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Future Thinking. (January 30, 2014). Factors consumers look for when purchasing cheese in the United Kingdom (UK) in 2013 [Graph]. In Statista. Retrieved July 17, 2025, from https://www.statista.com/statistics/305019/factors-influencing-cheese-purchase-decision-united-kingdom-uk/
Future Thinking. "Factors consumers look for when purchasing cheese in the United Kingdom (UK) in 2013." Chart. January 30, 2014. Statista. Accessed July 17, 2025. https://www.statista.com/statistics/305019/factors-influencing-cheese-purchase-decision-united-kingdom-uk/
Future Thinking. (2014). Factors consumers look for when purchasing cheese in the United Kingdom (UK) in 2013. Statista. Statista Inc.. Accessed: July 17, 2025. https://www.statista.com/statistics/305019/factors-influencing-cheese-purchase-decision-united-kingdom-uk/
Future Thinking. "Factors Consumers Look for When Purchasing Cheese in The United Kingdom (Uk) in 2013." Statista, Statista Inc., 30 Jan 2014, https://www.statista.com/statistics/305019/factors-influencing-cheese-purchase-decision-united-kingdom-uk/
Future Thinking, Factors consumers look for when purchasing cheese in the United Kingdom (UK) in 2013 Statista, https://www.statista.com/statistics/305019/factors-influencing-cheese-purchase-decision-united-kingdom-uk/ (last visited July 17, 2025)
Factors consumers look for when purchasing cheese in the United Kingdom (UK) in 2013 [Graph], Future Thinking, January 30, 2014. [Online]. Available: https://www.statista.com/statistics/305019/factors-influencing-cheese-purchase-decision-united-kingdom-uk/
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