Burger King: ad spend in the U.S.| Statista

In 2022, Burger King boosted its measured media advertising expenditure in the United States to almost *** million dollars in 2022, up from *** million dollars in 2021. At the same time, the fast-food chain’s parent company, Restaurant Brands International, also increased its advertising expenditure.

Burger King: advertising success

Burger King has been widely successful with its unique advertising campaigns, which mostly revolved around trolling the competition. The most recent endeavor of this kind was named Whopper Detour and ran in the U.S. in 2018. The company created an app through which customers could order a Whopper for one cent, but only if they were in the vicinity of… McDonald’s. They were then redirected via the app back to the nearest Burger King location to redeem the coupon and enjoy their meal. The fast-food restaurant integrated geolocation targeting, mobile app, and coupon strategy in one campaign and earned an estimated ** to one return on investment and reached *** million downloads of the Burger King app, not to mention thousands of social media mentions. The campaign and FCB New York, the agency behind it, also won multiple awards at the Cannes Lions, including the Direct Lions Grand Prix. Before that, 2018, was the year of Burger King’s famous McWhopper campaign, which was aimed at strengthening the restaurant’s position against its closest opponents in the market of quick-serve restaurants.

Brand value of Burger King

Brand value is a term marketers use to describe the worth of a brand. In 2022, Burger King was one of the highest-valued quick service restaurant brands worldwide. The company's estimated brand value amounted to *** billion dollars.

Advertising spending of Burger King in the United States from 2010 to 2022 (in million U.S. dollars)

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Release date

June 2023

More information

Region

United States

Survey time period

2010 to 2022

Special properties

measured media ad spending

Supplementary notes

The latest figures include measured-media advertising spending based on spending in:
TV: ad-supported video on demand, broadcast network TV, cable TV networks, broadcast spot TV, and syndicated, including Spanish-language networks;
Digital: desktop internet display, mobile app, mobile web, mobile web video, online video, paid search, and paid social media;
Magazines: consumer magazines, Sunday magazines, local magazines, business-to-business magazines, including Spanish-language magazines;
Radio: national spot, local, and network;
Newspapers, including Spanish-language newspapers;
Outdoor.

Figures preceding 2021 were retrieved from earlier publications.

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