U.S. therapeutic and preventive OTC revenue by generation 2013

Published by Statista Research Department, Aug 29, 2013
This statistic shows the U.S. therapeutic and preventive OTC (over-the-counter) market revenue as of 2013, by generation group. With some 20 billion U.S. dollars, the baby boomer generation was responsible for almost half the revenue.

U.S. therapeutic and preventive OTC market revenue as of 2013, by generation group (in billion U.S. dollars)*

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Release date

August 2013

Region

United States

Survey time period

2013

Age group

Supplementary notes

* Segment defintions: Gen Y Born ‘77 to ‘94, Gen X ‘65 to ‘76, Boomers ‘46 to ‘64, Greatest generation Pre-1946.

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