Leading brands advertising on traditional media in Chile 2024, by share of new ads

Published by
J. G. Navarro
,
Feb 12, 2025

Between January and November 2024, telecommunications company Entel accounted for approximately 1.8 percent of new advertisements on free and pay TV, radio, and print and out-of-home  (OOH) media detected by the source in Chile. Pharmacy chain Cruz Verde and supermarket chain Unimarc tied for second, each with a 1.5-percent share.

Leading brands advertising on traditional media in Chile between January and November 2024, by share of new ads

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Statistic: Leading brands advertising on traditional media in Chile between January and November 2024, by share of new ads

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Sources

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Release date

December 2024

Region

Chile

Survey time period

January to November 2024

Special properties

including free TV, pay TV, print media, radio, and out-of-home (OOH); new ads only*

Supplementary notes

* The source defines a new ad as every advertising communication with a single, differentiated piece in audio, video, or image, recognized for the first time through its AI software.

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