This statistic displays communication method preference for booking a holiday in the United Kingdom from 2005 to 2013. In 2013, 44 percent of respondents reported booking their holidays via e-mail or website, while 29 percent preferred booking their holiday in person.
Which one of these communication methods do you prefer for booking a holiday or vacation?*
Adjust the presentation of the statistic and data points.
Share the statistic on social media channels or embed the statistic in your
website using "Embed Code", where available.
Cite this statistic and select one of the following formats: APA, Chicago, Harvard, MLA & Bluebook.
Print the statistic including description and metadata.
Chart type
Which one of these communication methods do you prefer for booking a holiday or vacation?*
Share this statistic
You have no right to use this feature.
Make sure to contact us if you are interested in scientific citation.
You can upgrade your account to enable this functionality for all statistics.
This feature is not available with your current account.Request access
* The original survey question was: "Please use this list to say which one way you would prefer to make contact for a few different reasons that I’ll read out." (Prompted responses) ** Previous dates of survey are available from Ofcom. *** n (2005) = 3,244; n (2009) = 1,012; n (2012) = 1,805; n (2013) = 1,642.
Learn more about how Statista can support your business.
Ofcom. (April 29, 2014). Which one of these communication methods do you prefer for booking a holiday or vacation?* [Graph]. In Statista. Retrieved June 06, 2025, from https://www.statista.com/statistics/309650/communication-method-preference-for-booking-a-holiday-uk/
Ofcom. "Which one of these communication methods do you prefer for booking a holiday or vacation?*." Chart. April 29, 2014. Statista. Accessed June 06, 2025. https://www.statista.com/statistics/309650/communication-method-preference-for-booking-a-holiday-uk/
Ofcom. (2014). Which one of these communication methods do you prefer for booking a holiday or vacation?*. Statista. Statista Inc.. Accessed: June 06, 2025. https://www.statista.com/statistics/309650/communication-method-preference-for-booking-a-holiday-uk/
Ofcom. "Which One of These Communication Methods Do You Prefer for Booking a Holiday or Vacation?*." Statista, Statista Inc., 29 Apr 2014, https://www.statista.com/statistics/309650/communication-method-preference-for-booking-a-holiday-uk/
Ofcom, Which one of these communication methods do you prefer for booking a holiday or vacation?* Statista, https://www.statista.com/statistics/309650/communication-method-preference-for-booking-a-holiday-uk/ (last visited June 06, 2025)
Which one of these communication methods do you prefer for booking a holiday or vacation?* [Graph], Ofcom, April 29, 2014. [Online]. Available: https://www.statista.com/statistics/309650/communication-method-preference-for-booking-a-holiday-uk/
Profit from additional features with an Employee Account
Please create an employee account to be able to mark statistics as favorites.
Then you can access your favorite statistics via the star in the header.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
