In the first two months of 2024, Leo Burnett was the top radio creative agency in the United Kingdom (UK), having spent approximately 37 million British pounds booking airtime for ads it created. Adam & Eve DDB ranked second, with an expenditure of 34.7 million pounds.
Leading radio creative advertising agencies in the United Kingdom (UK) in January and February 2024
(in million GBP)
based on the amount of airtime booked for ads created by each agency
Supplementary notes
Figures have been rounded. Publication date not specified.
The source adds the following information: "Values for creative agencies advertising are based on the amount of airtime booked for ads created by each agency. While this does not accurately reflect billings for creative work, it serves as a guide to the volume of advertising created."
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Radiocentre. (April 30, 2024). Leading radio creative advertising agencies in the United Kingdom (UK) in January and February 2024 (in million GBP) [Graph]. In Statista. Retrieved April 21, 2025, from https://www.statista.com/statistics/309918/highest-spending-radio-creative-advertising-agencies-uk/
Radiocentre. "Leading radio creative advertising agencies in the United Kingdom (UK) in January and February 2024 (in million GBP)." Chart. April 30, 2024. Statista. Accessed April 21, 2025. https://www.statista.com/statistics/309918/highest-spending-radio-creative-advertising-agencies-uk/
Radiocentre. (2024). Leading radio creative advertising agencies in the United Kingdom (UK) in January and February 2024 (in million GBP). Statista. Statista Inc.. Accessed: April 21, 2025. https://www.statista.com/statistics/309918/highest-spending-radio-creative-advertising-agencies-uk/
Radiocentre. "Leading Radio Creative Advertising Agencies in The United Kingdom (Uk) in January and February 2024 (in Million Gbp)." Statista, Statista Inc., 30 Apr 2024, https://www.statista.com/statistics/309918/highest-spending-radio-creative-advertising-agencies-uk/
Radiocentre, Leading radio creative advertising agencies in the United Kingdom (UK) in January and February 2024 (in million GBP) Statista, https://www.statista.com/statistics/309918/highest-spending-radio-creative-advertising-agencies-uk/ (last visited April 21, 2025)
Leading radio creative advertising agencies in the United Kingdom (UK) in January and February 2024 (in million GBP) [Graph], Radiocentre, April 30, 2024. [Online]. Available: https://www.statista.com/statistics/309918/highest-spending-radio-creative-advertising-agencies-uk/