Number of mobile gamers in China 2014-2024
The mobile gaming scene in China has experienced an upward surge. The number of mobile gamers peaked at around 663 million in 2024 after a slight drop in 2022. Its growth was projected to slow down in the coming years.
China’s mobile gaming market
The annual growth rate of mobile gaming market revenues in China has been rapidly declining since having peaked in 2013. In 2022, market revenues in this segment took a massive blow and reported its first negative growth since the official figures have been released. However, the sales share of mobile games within the Chinese gaming industry remained relatively high, amounting to 73 percent in 2024. Tencent, miHoYo, Lilith, and Century Games are the prominent Chinese global mobile gaming brand builders in terms of BrandZ brand power scores.
The new trends
Gaming is not just for the young generation. Almost a quarter of mobile game users in China were above 41 years old. Meanwhile, the popularity of mini-games on WeChat, the country's most popular social media, is significant, with monthly active users amounting to over 480 million. Xundao Daqianis one of the hit mini-games on WeChat.
