This statistic shows the public perception of how ethical retailers are in the United Kingdom, according to a survey conducted for the Department of Business, Innovation and Skills in June 2014. There has been much discussion in the UK about how ethical retail companies are, such as how ethically they produce their products and whether their behaviour and decisions follow good principles. Of the respondents, 39 percent believe that retail companies nowadays are not very ethical.
How ethical do you think retail companies are nowadays?
Characteristic
Share of respondents
Very ethical
2%
Fairly ethical
35%
Not very ethical
39%
Not at all ethical
10%
Don’t know/ No opinion
14%
Created with Highcharts 7.2.2Share of respondents2%2%35%35%39%39%10%10%14%14%Very ethicalFairly ethicalNot very ethicalNot at all ethicalDon’t know/ No opinion
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The full question was "There is a lot of discussion these days about how ethical retail companies are – that is, whether the products they sell are ethically produced and whether their behaviour and decisions follow good principles. In general, how ethical do you think retail companies are nowadays?"
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Ipsos. (June 23, 2014). How ethical do you think retail companies are nowadays? [Graph]. In Statista. Retrieved May 13, 2025, from https://www.statista.com/statistics/312289/ethical-retail-consumer-perception-in-the-united-kingdom/
Ipsos. "How ethical do you think retail companies are nowadays?." Chart. June 23, 2014. Statista. Accessed May 13, 2025. https://www.statista.com/statistics/312289/ethical-retail-consumer-perception-in-the-united-kingdom/
Ipsos. (2014). How ethical do you think retail companies are nowadays?. Statista. Statista Inc.. Accessed: May 13, 2025. https://www.statista.com/statistics/312289/ethical-retail-consumer-perception-in-the-united-kingdom/
Ipsos. "How Ethical Do You Think Retail Companies Are Nowadays?." Statista, Statista Inc., 23 Jun 2014, https://www.statista.com/statistics/312289/ethical-retail-consumer-perception-in-the-united-kingdom/
Ipsos, How ethical do you think retail companies are nowadays? Statista, https://www.statista.com/statistics/312289/ethical-retail-consumer-perception-in-the-united-kingdom/ (last visited May 13, 2025)
How ethical do you think retail companies are nowadays? [Graph], Ipsos, June 23, 2014. [Online]. Available: https://www.statista.com/statistics/312289/ethical-retail-consumer-perception-in-the-united-kingdom/
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