Share of digital in ad spend in the U.S. 2017-2029
In 2024, digital advertising accounted for 71 percent of total adverting spending in the United States. The share was forecast to grow to 80 percent by 2029.
Share of digital in advertising spending in the United States from 2017 to 2029
* For commercial use only
Basic Account
For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
- Free Statistics
Based on your interests
Starter Account
For single users
$199 USD
per month, billed annually
1
- Free Statistics
- Premium Statistics
The statistic on this page is a Premium Statistic and is included in this account.
Professional Account
For teams of up to 5 people
$1,299 USD
per month, billed annually
1
- Free + Premium Statistics
- Reports
- Market Insights
1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.
Other statistics that may interest you Digital advertising in the Asia-Pacific region
Overview
5
- Premium Statistic Ad media owners' revenue worldwide from 2019-2029
- Premium Statistic Distribution of ad spend worldwide 2022-2026, by medium
- Premium Statistic Ad spending in selected markets worldwide 2025
- Premium Statistic Advertising spending worldwide 2025, by region
- Premium Statistic Advertising spending APAC 2014-2024
Market segments
6
- Premium Statistic Revenue of the digital advertising market APAC 2025, by country
- Premium Statistic Revenue of the social media advertising market APAC 2025, by country
- Premium Statistic Revenue of the search advertising market APAC 2025, by country
- Premium Statistic Revenue of the video advertising market APAC 2025, by country
- Premium Statistic Revenue of the banner advertising market APAC 2025, by country
- Premium Statistic Revenue of the digital classifieds market APAC 2025, by country
Ad spend and ad spend waste
3
Ad reach
6
- Premium Statistic Facebook Messenger ad reach rate APAC 2025, by country
- Premium Statistic Instagram ad reach rate APAC 2025, by country
- Premium Statistic YouTube ad reach rate APAC 2025, by country
- Premium Statistic TikTok ad reach rate APAC 2025, by country
- Premium Statistic Snapchat ad reach rate APAC 2025, by country
- Premium Statistic LinkedIn ad reach rate APAC 2025, by country
Consumer preferences
4
- Premium Statistic Most influential types of personalized digital ads among consumers APAC 2024
- Premium Statistic Most frequently used shopping channels APAC 2024, by country
- Premium Statistic Discomfort level with purchasing via social media APAC 2024
- Premium Statistic Share of negative experiences purchasing on social media APAC 2024
Further Content: You might find this interesting as well
* For commercial use only
Basic Account
For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
- Free Statistics
Based on your interests
Starter Account
For single users
$199 USD
per month, billed annually
1
- Free Statistics
- Premium Statistics
The statistic on this page is a Premium Statistic and is included in this account.
Professional Account
For teams of up to 5 people
$1,299 USD
per month, billed annually
1
- Free + Premium Statistics
- Reports
- Market Insights
1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.
Statista. (October 31, 2024). Share of digital in advertising spending in the United States from 2017 to 2029 [Graph]. In Statista. Retrieved May 09, 2025, from https://www.statista.com/statistics/313949/share-digital-ad-spend-usa/
Statista. "Share of digital in advertising spending in the United States from 2017 to 2029." Chart. October 31, 2024. Statista. Accessed May 09, 2025. https://www.statista.com/statistics/313949/share-digital-ad-spend-usa/
Statista. (2024). Share of digital in advertising spending in the United States from 2017 to 2029. Statista. Statista Inc.. Accessed: May 09, 2025. https://www.statista.com/statistics/313949/share-digital-ad-spend-usa/
Statista. "Share of Digital in Advertising Spending in The United States from 2017 to 2029." Statista, Statista Inc., 31 Oct 2024, https://www.statista.com/statistics/313949/share-digital-ad-spend-usa/
Statista, Share of digital in advertising spending in the United States from 2017 to 2029 Statista, https://www.statista.com/statistics/313949/share-digital-ad-spend-usa/ (last visited May 09, 2025)
Share of digital in advertising spending in the United States from 2017 to 2029 [Graph], Statista, October 31, 2024. [Online]. Available: https://www.statista.com/statistics/313949/share-digital-ad-spend-usa/
