In 2022, it was estimated that China's digital ad spend would grow by **** percent compared to a year ago. The pace of spending is expected to slow down in the coming few years as China is tightening up online personal data collection and usage.
Digital ad spend includes advertising that appears on desktop and laptop computers as well as mobile phones and tablets, and other internet-connected devices. All the various formats of advertising on those platforms (classifieds, display, search and email) were included.
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eMarketer. (April 15, 2022). Forecasted growth in digital advertising spending in China from 2022 to 2026 [Graph]. In Statista. Retrieved July 13, 2025, from https://www.statista.com/statistics/313972/china-digital-ad-spend-growth/
eMarketer. "Forecasted growth in digital advertising spending in China from 2022 to 2026." Chart. April 15, 2022. Statista. Accessed July 13, 2025. https://www.statista.com/statistics/313972/china-digital-ad-spend-growth/
eMarketer. (2022). Forecasted growth in digital advertising spending in China from 2022 to 2026. Statista. Statista Inc.. Accessed: July 13, 2025. https://www.statista.com/statistics/313972/china-digital-ad-spend-growth/
eMarketer. "Forecasted Growth in Digital Advertising Spending in China from 2022 to 2026." Statista, Statista Inc., 15 Apr 2022, https://www.statista.com/statistics/313972/china-digital-ad-spend-growth/
eMarketer, Forecasted growth in digital advertising spending in China from 2022 to 2026 Statista, https://www.statista.com/statistics/313972/china-digital-ad-spend-growth/ (last visited July 13, 2025)
Forecasted growth in digital advertising spending in China from 2022 to 2026 [Graph], eMarketer, April 15, 2022. [Online]. Available: https://www.statista.com/statistics/313972/china-digital-ad-spend-growth/
