Annual growth of online advertising expenses in Japan 2015-2024

Published by Statista Research Department, Apr 14, 2025

Internet advertising expenses in Japan grew by 9.6 percent in 2024 compared to the previous year. As a result, the internet advertising expenditure reached a value of around 3.7 trillion Japanese yen.

Year-on-year change of internet advertising expenditure in Japan from 2015 to 2024

© Statista 2025
Download
Show detailed source information?
Register for free
Already a member?
Log in
Source

Use Ask Statista Research Service

In cooperation with
Release date

February 2025

Region

Japan

Survey time period

2015 to 2024

Supplementary notes

The source defines the change rate as change from the previous year, with the previous year's result indexed at 100. Values have been modified accordingly.

100 Japanese yen equal 0.67 U.S. dollars or 0.62 euros as of April 2025. 

Citation formats
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
  • Free Statistics
  • Premium Statistics

    • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams of up to 5 people
$1,299 USD
per month, billed annually 1
Buy now
  • Free + Premium Statistics
  • Reports
  • Market Insights

1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

Compare accounts

Statistics on " Digital advertising in Japan "

The most important statistics
The most important statistics
The most important statistics
The most important statistics
The most important statistics

Other statistics that may interest you Digital advertising in Japan

Overview

6

Advertising categories

6

Leading companies

6

Cookie regulation

4

Digital advertising audience

5

Further related statistics

2

Further Content: You might find this interesting as well

Statistics

Topics

Digital advertising in the Asia-Pacific regionAdvertising in the Asia-Pacific regionSocial media in the Asia-Pacific regionInternet usage in the Asia-Pacific regionInfluencer marketing in Asia
All features, all contents, at all times: Learn more about our professional solutions.

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
  • Free Statistics
  • Premium Statistics

    • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams of up to 5 people
$1,299 USD
per month, billed annually 1
Buy now
  • Free + Premium Statistics
  • Reports
  • Market Insights

1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

Compare accounts
Learn more about how Statista can support your business.