Diageo: marketing spending worldwide 2012-2024
Diageo spent approximately 2.95 billion GBP on marketing activities in 2024 compared with 3.04 billion the previous year.
Diageo's marketing spending worldwide from 2012 to 2024 (in million GBP)
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- Number of spirits brands on e-commerce platforms in China 2019, by product type
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* For commercial use only
Basic Account
For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
- Free Statistics
Based on your interests
Starter Account
For single users
$199 USD
per month, billed annually
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- Free Statistics
- Premium Statistics
The statistic on this page is a Premium Statistic and is included in this account.
Professional Account
For teams of up to 5 people
$1,299 USD
per month, billed annually
1
- Free + Premium Statistics
- Reports
- Market Insights
1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.
Diageo. (August 1, 2024). Diageo's marketing spending worldwide from 2012 to 2024 (in million GBP) [Graph]. In Statista. Retrieved May 07, 2025, from https://www.statista.com/statistics/314430/diageo-marketing-spending-worldwide/
Diageo. "Diageo's marketing spending worldwide from 2012 to 2024 (in million GBP)." Chart. August 1, 2024. Statista. Accessed May 07, 2025. https://www.statista.com/statistics/314430/diageo-marketing-spending-worldwide/
Diageo. (2024). Diageo's marketing spending worldwide from 2012 to 2024 (in million GBP). Statista. Statista Inc.. Accessed: May 07, 2025. https://www.statista.com/statistics/314430/diageo-marketing-spending-worldwide/
Diageo. "Diageo's Marketing Spending Worldwide from 2012 to 2024 (in Million Gbp)." Statista, Statista Inc., 1 Aug 2024, https://www.statista.com/statistics/314430/diageo-marketing-spending-worldwide/
Diageo, Diageo's marketing spending worldwide from 2012 to 2024 (in million GBP) Statista, https://www.statista.com/statistics/314430/diageo-marketing-spending-worldwide/ (last visited May 07, 2025)
Diageo's marketing spending worldwide from 2012 to 2024 (in million GBP) [Graph], Diageo, August 1, 2024. [Online]. Available: https://www.statista.com/statistics/314430/diageo-marketing-spending-worldwide/