TV ad expenditure in India 2019-2024

Published by
Tanushree Basuroy,
Mar 20, 2025

In 2024, advertising expenditure on television in India grossed around 28 billion Indian rupees. Once India's leading ad medium, television saw a declining trend in ad spending over the past two years. Verticals such as real estate and FMCG were the leading spenders on TV advertising that year.

TV advertising spending in India from 2019 to 2024 (in billion Indian rupees)

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Release date

February 2025

Region

India

Survey time period

2019 to 2024

Supplementary notes

One Indian rupee is equal to 0.010 euros and 0.011 U.S. dollars (as of March 2025).

Figures have been rounded.

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