Online shopping transaction value South Korea 2024, by category

Published by
Nina Jobst,
Jun 26, 2025

In 2024, the online shopping transaction value was the highest in the food and beverages category, as online shoppers spent about 34.26 trillion South Korean won on food and beverages. Another leading product category was food services.

Online Grocery Shopping Culture in South Korea

Online grocery shopping has proven to be an established practice in South Korea in recent years. It is enjoyed by many consumers, a considerable share of whom regularly purchase their groceries online. Naturally, food products were among the most popular items purchased online. After its establishment as a viable purchase channel, the growth in the combined online grocery and food service market kept growing. 

South Korea – a domain of e-commerce

South Korea’s technological prowess has turned it into a location with high potential in internet-based trade, such as e-commerce. With e-commerce sales constituting a large share of the country’s total retail shares, South Korea ranks among the leading nations in this sector. This trend is aided by an immensely high internet penetration rate, enabling young people especially to resort to online shopping.

Online shopping transaction value of leading product categories in South Korea in 2024 (in billion South Korean won)

CharacteristicSales in billion South Korean won
Food & beverages 34,258.44
Food services 29,280.21
Travel arrangement and transportation services 26,379.32
Clothing 21,646.91
Home electric appliances, electronic and telecommunication equipment 21,402.06
Household goods 18,783.87
Agriculture, livestock and fishery products 12,777.53
Cosmetics 12,562.77
E-coupon services 8,513.62
Computers and computer-related appliances 8,401.98
Furniture 5,694.14
Sports and leisure appliances 5,612.62
Goods for infants and children 5,241.18
Showing entries 1 to 13 (23 entries in total)
Created with Highcharts 7.2.2Sales in billion South Korean won34,258.4434,258.4429,280.2129,280.2126,379.3226,379.3221,646.9121,646.9121,402.0621,402.0618,783.8718,783.8712,777.5312,777.5312,562.7712,562.778,513.628,513.628,401.988,401.985,694.145,694.145,612.625,612.625,241.185,241.185,147.765,147.764,045.084,045.083,789.383,789.383,214.743,214.743,152.083,152.082,699.162,699.162,559.822,559.822,530.612,530.612,3932,3932,003.472,003.47Food & beveragesFood servicesTravel arrangement and transportation servicesClothingHome electric appliances, electronic and telecommunication equipmentHousehold goodsAgriculture, livestock and fishery productsCosmeticsE-coupon servicesComputers and computer-related appliancesFurnitureSports and leisure appliancesGoods for infants and childrenMotor vehicles and motor vehicle parts & accessoriesFashion and accessoriesFootwearMiscellaneous servicesCulture and leisure servicesPet productsBooksLuggageOthersOffice appliances and stationery
010,00020,00030,0002,5005,0007,50012,50015,00017,50022,50025,00027,50032,50035,00037,50040,000

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Release date

February 2025

Region

South Korea

Survey time period

2024

Special properties

preliminary data

Supplementary notes

1,000 South Korean won equals 0.68 U.S. dollars or 0.67 euros as of February 2025. 
Figures have been rounded.

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E-commerce in South KoreaInternet usage in South KoreaSocial media usage in South KoreaSmartphone usage in South KoreaOnline grocery shopping in South Korea
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