In 2020, and estimated 425 thousand people owned a Prudential life assurance policy. This was a decrease of over 100 thousand people since 2019. The number of people owning a Prudential buildings and contents insurance decreased even stronger.
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Kantar. (June 13, 2021). Leading insurance products of Prudential ranked by number of users and insurance category in Great Britain from 2013 to 2020 (in 1,000s) [Graph]. In Statista. Retrieved May 18, 2025, from https://www.statista.com/statistics/317593/prudential-leading-insurance-products-in-the-uk-by-insurance-category/
Kantar. "Leading insurance products of Prudential ranked by number of users and insurance category in Great Britain from 2013 to 2020 (in 1,000s)." Chart. June 13, 2021. Statista. Accessed May 18, 2025. https://www.statista.com/statistics/317593/prudential-leading-insurance-products-in-the-uk-by-insurance-category/
Kantar. (2021). Leading insurance products of Prudential ranked by number of users and insurance category in Great Britain from 2013 to 2020 (in 1,000s). Statista. Statista Inc.. Accessed: May 18, 2025. https://www.statista.com/statistics/317593/prudential-leading-insurance-products-in-the-uk-by-insurance-category/
Kantar. "Leading Insurance Products of Prudential Ranked by Number of Users and Insurance Category in Great Britain from 2013 to 2020 (in 1,000s)." Statista, Statista Inc., 13 Jun 2021, https://www.statista.com/statistics/317593/prudential-leading-insurance-products-in-the-uk-by-insurance-category/
Kantar, Leading insurance products of Prudential ranked by number of users and insurance category in Great Britain from 2013 to 2020 (in 1,000s) Statista, https://www.statista.com/statistics/317593/prudential-leading-insurance-products-in-the-uk-by-insurance-category/ (last visited May 18, 2025)
Leading insurance products of Prudential ranked by number of users and insurance category in Great Britain from 2013 to 2020 (in 1,000s) [Graph], Kantar, June 13, 2021. [Online]. Available: https://www.statista.com/statistics/317593/prudential-leading-insurance-products-in-the-uk-by-insurance-category/