Leading pharmaceutical brands in the U.S. 2023, by DTC ad spending

Published by
Julia Faria,
Nov 28, 2024

In 2023, Delaware-based AbbVie owned three of the 10 pharmaceutical brands spending the most in direct-to-consumer (DTC) advertising in the United States, including the first place: the immunology drug Skyrizi with almost 580 million U.S. dollars.

Leading pharmaceutical brands in the United States in 2023, by direct-to-consumer (DTC) advertising spending (in million U.S. dollars)

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Release date

June 2024

Region

United States

Survey time period

2023

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