The statistic depicts the results of a survey conducted in November 2012 by A.T. Kearney concerning the willingness of U.S. shoppers to spend more for local food, based on household type. The survey was conducted online among 1,300 men and women 18 years and older. Some 68 percent of senior citizens said they are willing to pay more for local food.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Kearney. (January 1, 2013). Are you willing to pay more for local food? [Graph]. In Statista. Retrieved June 24, 2025, from https://www.statista.com/statistics/317871/us-shoppers-willingness-to-pay-more-for-local-food-by-income/
Kearney. "Are you willing to pay more for local food? ." Chart. January 1, 2013. Statista. Accessed June 24, 2025. https://www.statista.com/statistics/317871/us-shoppers-willingness-to-pay-more-for-local-food-by-income/
Kearney. (2013). Are you willing to pay more for local food? . Statista. Statista Inc.. Accessed: June 24, 2025. https://www.statista.com/statistics/317871/us-shoppers-willingness-to-pay-more-for-local-food-by-income/
Kearney. "Are You Willing to Pay More for Local Food? ." Statista, Statista Inc., 1 Jan 2013, https://www.statista.com/statistics/317871/us-shoppers-willingness-to-pay-more-for-local-food-by-income/
Kearney, Are you willing to pay more for local food? Statista, https://www.statista.com/statistics/317871/us-shoppers-willingness-to-pay-more-for-local-food-by-income/ (last visited June 24, 2025)
Are you willing to pay more for local food? [Graph], Kearney, January 1, 2013. [Online]. Available: https://www.statista.com/statistics/317871/us-shoppers-willingness-to-pay-more-for-local-food-by-income/
