This statistic shows the likelihood of consumers to try a lunch menu at Starbucks if more menu options were offered in the United States in 2014. During the survey, 27 percent of respondents said they were somewhat likely to try a lunch menu at Starbucks if the chain offered more options.
In 2015, the revenue of Starbucks was 19.16 billion U.S. dollars.
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How likely would you be to try a lunch menu at Starbucks if more menu options were offered?
Characteristic
Share of respondents
Very likely
11%
Somewhat likely
27%
Not at all likely
63%
Created with Highcharts 7.2.2Share of respondents11%11%27%27%63%63%Very likelySomewhat likelyNot at all likely
0%10%20%30%40%50%60%70%
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QSR magazine. (August 26, 2014). How likely would you be to try a lunch menu at Starbucks if more menu options were offered? [Graph]. In Statista. Retrieved June 25, 2025, from https://www.statista.com/statistics/319388/consumer-likelihood-of-trying-a-larger-starbucks-lunch-menu-us/
QSR magazine. "How likely would you be to try a lunch menu at Starbucks if more menu options were offered?." Chart. August 26, 2014. Statista. Accessed June 25, 2025. https://www.statista.com/statistics/319388/consumer-likelihood-of-trying-a-larger-starbucks-lunch-menu-us/
QSR magazine. (2014). How likely would you be to try a lunch menu at Starbucks if more menu options were offered?. Statista. Statista Inc.. Accessed: June 25, 2025. https://www.statista.com/statistics/319388/consumer-likelihood-of-trying-a-larger-starbucks-lunch-menu-us/
QSR magazine. "How Likely Would You Be to Try a Lunch Menu at Starbucks If More Menu Options Were Offered?." Statista, Statista Inc., 26 Aug 2014, https://www.statista.com/statistics/319388/consumer-likelihood-of-trying-a-larger-starbucks-lunch-menu-us/
QSR magazine, How likely would you be to try a lunch menu at Starbucks if more menu options were offered? Statista, https://www.statista.com/statistics/319388/consumer-likelihood-of-trying-a-larger-starbucks-lunch-menu-us/ (last visited June 25, 2025)
How likely would you be to try a lunch menu at Starbucks if more menu options were offered? [Graph], QSR magazine, August 26, 2014. [Online]. Available: https://www.statista.com/statistics/319388/consumer-likelihood-of-trying-a-larger-starbucks-lunch-menu-us/
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