This statistic shows the results of a survey question asking consumers whether they agreed with a set of statements regarding the ethical standards of retail companies in the United Kingdom (UK). The survey, conducted for the Department for Business, Innovation and Skills in June 2014, aimed to gauge the publics' attitudes to ethical standards in retail in the UK and the impact this had on their purchase decisions. Of respondents, 38 percent agreed, to some extent, that they try to buy from companies that act in an ethical way, even it means spending more money.
Consumer attitudes towards the ethical standards of retail companies in the United Kingdom (UK) in 2014*
Characteristic
Share of respondents
I try to buy from companies that act in an ethical way, even if it means spending more
38%
I don't think it's enough for retail companies to say that they are ethical, they need to prove it to me
63%
It is important to me that retail companies are clear about where they source their raw materials, components or ingredients from
*Respondents were asked to say to what extent they agreed, or disagreed, with each statement. The figures are for those who strongly agreed and tended to agree.
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Ipsos. (June 23, 2014). Consumer attitudes towards the ethical standards of retail companies in the United Kingdom (UK) in 2014* [Graph]. In Statista. Retrieved May 17, 2025, from https://www.statista.com/statistics/319727/attitudes-towards-ethical-retailers-in-the-united-kingdom-uk/
Ipsos. "Consumer attitudes towards the ethical standards of retail companies in the United Kingdom (UK) in 2014*." Chart. June 23, 2014. Statista. Accessed May 17, 2025. https://www.statista.com/statistics/319727/attitudes-towards-ethical-retailers-in-the-united-kingdom-uk/
Ipsos. (2014). Consumer attitudes towards the ethical standards of retail companies in the United Kingdom (UK) in 2014*. Statista. Statista Inc.. Accessed: May 17, 2025. https://www.statista.com/statistics/319727/attitudes-towards-ethical-retailers-in-the-united-kingdom-uk/
Ipsos. "Consumer Attitudes towards The Ethical Standards of Retail Companies in The United Kingdom (Uk) in 2014*." Statista, Statista Inc., 23 Jun 2014, https://www.statista.com/statistics/319727/attitudes-towards-ethical-retailers-in-the-united-kingdom-uk/
Ipsos, Consumer attitudes towards the ethical standards of retail companies in the United Kingdom (UK) in 2014* Statista, https://www.statista.com/statistics/319727/attitudes-towards-ethical-retailers-in-the-united-kingdom-uk/ (last visited May 17, 2025)
Consumer attitudes towards the ethical standards of retail companies in the United Kingdom (UK) in 2014* [Graph], Ipsos, June 23, 2014. [Online]. Available: https://www.statista.com/statistics/319727/attitudes-towards-ethical-retailers-in-the-united-kingdom-uk/
