In 2023, out-of-home (OOH) advertising spending in Brazil reached approximately 5.8 billion Brazilian reals, up from 4.94 billion reals a year earlier – an annual increase of over 17 percent. Brazil's cinema ad spend skyrocketed by more than 45 percent to 113.5 million reals in 2023.
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Out-of-home (OOH) advertising spending in Brazil in 2022 and 2023
(in billion Brazilian reals)
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Grupo de Mídia São Paulo. (January 9, 2025). Out-of-home (OOH) advertising spending in Brazil in 2022 and 2023 (in billion Brazilian reals) [Graph]. In Statista. Retrieved July 04, 2025, from https://www.statista.com/statistics/320040/brazil-outdoor-ad-spend/
Grupo de Mídia São Paulo. "Out-of-home (OOH) advertising spending in Brazil in 2022 and 2023 (in billion Brazilian reals)." Chart. January 9, 2025. Statista. Accessed July 04, 2025. https://www.statista.com/statistics/320040/brazil-outdoor-ad-spend/
Grupo de Mídia São Paulo. (2025). Out-of-home (OOH) advertising spending in Brazil in 2022 and 2023 (in billion Brazilian reals). Statista. Statista Inc.. Accessed: July 04, 2025. https://www.statista.com/statistics/320040/brazil-outdoor-ad-spend/
Grupo de Mídia São Paulo. "Out-of-home (Ooh) Advertising Spending in Brazil in 2022 and 2023 (in Billion Brazilian Reals)." Statista, Statista Inc., 9 Jan 2025, https://www.statista.com/statistics/320040/brazil-outdoor-ad-spend/
Grupo de Mídia São Paulo, Out-of-home (OOH) advertising spending in Brazil in 2022 and 2023 (in billion Brazilian reals) Statista, https://www.statista.com/statistics/320040/brazil-outdoor-ad-spend/ (last visited July 04, 2025)
Out-of-home (OOH) advertising spending in Brazil in 2022 and 2023 (in billion Brazilian reals) [Graph], Grupo de Mídia São Paulo, January 9, 2025. [Online]. Available: https://www.statista.com/statistics/320040/brazil-outdoor-ad-spend/