A 2021 survey among internet users in the United Kingdom (UK) found that the confidence level of 84 percent of the respondents was very high in judging whether an email or text/online message received was suspicious. A mere two percent of respondents expressed a lack of confidence in knowing what is advertising and what is not.
Level of confidence of internet users in the United Kingdom (UK) in the different aspects of online use in 2021
Characteristic
Very confident
Fairly confident
Neither/ Nor
Not very confident
Not at all confident
Do not know
Total neither/do not know
Total confident
Total not confident
Confidence in judging whether the information you see or read online is true or false
38%
41%
12%
6%
2%
1%
12%
79%
8%
Confidence in judging whether an email or text/online message received is suspicious
34%
50%
11%
3%
1%
1%
12%
84%
4%
Confidence knowing how to manage who has access to your personal data online
18%
40%
22%
12%
6%
2%
23%
59%
18%
Confidence in recognising what is advertising and what is not, when you see or read things online
28%
50%
13%
5%
2%
2%
14%
78%
7%
0%20%40%60%80%100%120%140%160%180%200%220%
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Ofcom. (March 30, 2022). Level of confidence of internet users in the United Kingdom (UK) in the different aspects of online use in 2021 [Graph]. In Statista. Retrieved May 04, 2025, from https://www.statista.com/statistics/323488/confidence-of-internet-usage-uk/
Ofcom. "Level of confidence of internet users in the United Kingdom (UK) in the different aspects of online use in 2021." Chart. March 30, 2022. Statista. Accessed May 04, 2025. https://www.statista.com/statistics/323488/confidence-of-internet-usage-uk/
Ofcom. (2022). Level of confidence of internet users in the United Kingdom (UK) in the different aspects of online use in 2021. Statista. Statista Inc.. Accessed: May 04, 2025. https://www.statista.com/statistics/323488/confidence-of-internet-usage-uk/
Ofcom. "Level of Confidence of Internet Users in The United Kingdom (Uk) in The Different Aspects of Online Use in 2021." Statista, Statista Inc., 30 Mar 2022, https://www.statista.com/statistics/323488/confidence-of-internet-usage-uk/
Ofcom, Level of confidence of internet users in the United Kingdom (UK) in the different aspects of online use in 2021 Statista, https://www.statista.com/statistics/323488/confidence-of-internet-usage-uk/ (last visited May 04, 2025)
Level of confidence of internet users in the United Kingdom (UK) in the different aspects of online use in 2021 [Graph], Ofcom, March 30, 2022. [Online]. Available: https://www.statista.com/statistics/323488/confidence-of-internet-usage-uk/
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