This statistic shows the most trusted sources of information on products and services according to consumers in the United Kingdom (UK) surveyed in May 2014. Of respondents, 60 percent said they trusted customer reviews while only 12 percent trusted the product manufacturer or service provider.
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Most trusted sources of information for consumers on products and services in the United Kingdom (UK) in 2014
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Deloitte. (July 1, 2014). Most trusted sources of information for consumers on products and services in the United Kingdom (UK) in 2014 [Graph]. In Statista. Retrieved July 08, 2025, from https://www.statista.com/statistics/324550/most-trusted-source-of-information-on-products-services-in-the-united-kingdom-uk/
Deloitte. "Most trusted sources of information for consumers on products and services in the United Kingdom (UK) in 2014 ." Chart. July 1, 2014. Statista. Accessed July 08, 2025. https://www.statista.com/statistics/324550/most-trusted-source-of-information-on-products-services-in-the-united-kingdom-uk/
Deloitte. (2014). Most trusted sources of information for consumers on products and services in the United Kingdom (UK) in 2014 . Statista. Statista Inc.. Accessed: July 08, 2025. https://www.statista.com/statistics/324550/most-trusted-source-of-information-on-products-services-in-the-united-kingdom-uk/
Deloitte. "Most Trusted Sources of Information for Consumers on Products and Services in The United Kingdom (Uk) in 2014 ." Statista, Statista Inc., 1 Jul 2014, https://www.statista.com/statistics/324550/most-trusted-source-of-information-on-products-services-in-the-united-kingdom-uk/
Deloitte, Most trusted sources of information for consumers on products and services in the United Kingdom (UK) in 2014 Statista, https://www.statista.com/statistics/324550/most-trusted-source-of-information-on-products-services-in-the-united-kingdom-uk/ (last visited July 08, 2025)
Most trusted sources of information for consumers on products and services in the United Kingdom (UK) in 2014 [Graph], Deloitte, July 1, 2014. [Online]. Available: https://www.statista.com/statistics/324550/most-trusted-source-of-information-on-products-services-in-the-united-kingdom-uk/
