According to industry estimates, Netflix had a penetration rate of 55 percent in North America in 2019, a figure which is forecast to grow to 62 percent by 2025. The source predicted that growth would be smaller in the U.S. and Canada than in other markets, with EMEA and Asia Pacific's penetration rate doubling in the same time period.
Estimated penetration rate of Netflix worldwide in 2019 and 2025, by region
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Estimated penetration rate of Netflix worldwide in 2019 and 2025, by region
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The Motley Fool. (January 16, 2020). Estimated penetration rate of Netflix worldwide in 2019 and 2025, by region [Graph]. In Statista. Retrieved May 13, 2025, from https://www.statista.com/statistics/324568/penetration-rate-netflix-country/
The Motley Fool. "Estimated penetration rate of Netflix worldwide in 2019 and 2025, by region." Chart. January 16, 2020. Statista. Accessed May 13, 2025. https://www.statista.com/statistics/324568/penetration-rate-netflix-country/
The Motley Fool. (2020). Estimated penetration rate of Netflix worldwide in 2019 and 2025, by region. Statista. Statista Inc.. Accessed: May 13, 2025. https://www.statista.com/statistics/324568/penetration-rate-netflix-country/
The Motley Fool. "Estimated Penetration Rate of Netflix Worldwide in 2019 and 2025, by Region." Statista, Statista Inc., 16 Jan 2020, https://www.statista.com/statistics/324568/penetration-rate-netflix-country/
The Motley Fool, Estimated penetration rate of Netflix worldwide in 2019 and 2025, by region Statista, https://www.statista.com/statistics/324568/penetration-rate-netflix-country/ (last visited May 13, 2025)
Estimated penetration rate of Netflix worldwide in 2019 and 2025, by region [Graph], The Motley Fool, January 16, 2020. [Online]. Available: https://www.statista.com/statistics/324568/penetration-rate-netflix-country/
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