Investments made to improve digital marketing in the UK 2021

Published by Statista Research Department, Jun 26, 2023
In a survey conducted between January and February 2022, over 77 percent of responding marketers from the United Kingdom indicated that they had invested in data analytics to improve digital marketing in 2021; only 19.4 percent of responders invested in improving their app.

Types of investments made to improve the performance of digital marketing in the United Kingdom (UK) in 2021

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Release date

February 2022

Region

United Kingdom

Survey time period

January 7 to February 11, 2022

Number of respondents

320 respondents

Special properties

among marketing leaders from for-profit companies

Method of interview

Email survey

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Statistics on " Digital marketing in the United Kingdom (UK) "

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