Monthly global online shopping order value 2024, by traffic source
Direct navigation achieved the highest average value for online shopping orders on a global scale. E-commerce orders via e-mail and search came next.
Average value of online shopping orders worldwide from October 2023 to December 2024, by traffic source (in U.S. dollars)
Loading statistic...
* For commercial use only
Basic Account
For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
- Free Statistics
Based on your interests
Starter Account
For single users
$199 USD
per month, billed annually
1
- Free Statistics
- Premium Statistics
Professional Account
For teams of up to 5 people
$1,299 USD
per month, billed annually
1
- Free + Premium Statistics
- Reports
- Market Insights
1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.
Other statistics that may interest you E-commerce worldwide
Overview
5
- Premium Statistic E-commerce revenue worldwide 2019-2029, by segment
- Premium Statistic Global retail e-commerce revenue 2024, by region
- Basic Statistic E-commerce retail sales CAGR 2025-2029, by country
- Premium Statistic E-commerce as share of total retail sales worldwide 2019-2029
- Premium Statistic Domestic and cross-border e-commerce revenue share 2023, by country
Leading players
6
- Premium Statistic Top online stores worldwide 2024, by net sales
- Premium Statistic Top e-commerce marketplaces worldwide 2024, by gross merchandise value
- Basic Statistic Leading tech companies worldwide 2025, by market cap
- Premium Statistic Value of leading e-commerce startup acquisitions 2024
- Basic Statistic Merchants where global shoppers made their latest cross-border purchase 2024
- Premium Statistic Social commerce platforms generating the most revenue worldwide 2024
Traffic and conversion
6
- Premium Statistic Leading e-commerce and shopping websites worldwide 2024, based on visit share
- Premium Statistic Leading online marketplaces worldwide 2023, by monthly visits
- Premium Statistic Distribution of online purchases worldwide 2024, by channel
- Premium Statistic Quarterly global online shopper conversion rate 2024, by country and region
- Premium Statistic Global conversion rates in selected verticals 2024
- Premium Statistic Global online retail website visits and orders 2024, by device
Shopping behavior
6
- Premium Statistic Global online shopper per visit spend 2024, by category
- Premium Statistic Average number of products bought per e-commerce order worldwide 2024
- Basic Statistic Global online shopping cart abandonment rate 2006-2025
- Premium Statistic Main reasons for cart abandonment among online shoppers worldwide 2024
- Premium Statistic Main sources for online shopping inspiration worldwide 2024
- Premium Statistic Leading channels for product search worldwide 2024
Digital payment
5
- Premium Statistic Most used payment methods in e-commerce worldwide in 2024, with a forecast for 2030
- Premium Statistic Market share of online payment processing software on web domains worldwide 2025
- Premium Statistic Quarterly number of PayPal active accounts worldwide 2010-2024
- Premium Statistic Quarterly number of PayPal payments 2014-2024
- Premium Statistic Market cap of 120 digital assets, such as crypto, on March 21, 2025
Artificial Intelligence
7
- Premium Statistic AI usage in ecommerce marketing worldwide 2024
- Premium Statistic Future AI adoption in procurement 2024, by use cases
- Premium Statistic Use of AI in B2C e-commerce operations in the United States 2023
- Premium Statistic Use of AI in B2B e-commerce operations in the United States 2023
- Basic Statistic Consumer opinions on conversational AI for customer service 2024
- Premium Statistic Online shoppers perceived impact of AI in customer service in the U.S. 2024
- Premium Statistic Privacy concerns of consumers about AI in selected countries 2024
Further related statistics
14
- Average U.S. online shopping order value as of Q4 2017
- Average order value of online food orders in the U.S. 2017
- Average order value of online fashion orders in the U.S. 2017, by gender
- Average order value of online electronic device orders in the U.S. 2017
- Average order value of online fashion orders in the U.S. 2017
- Changes in U.S. consumer usage of retail over the last five years as of 2018, by type
- Most frequently used online retail channels to buy books in the Netherlands 2017
- Reasons for not buying cars online in first-tier cities China 2015
- Penetration rate of e-commerce in Germany 2020-2029
- Australia: digital buyer penetration 2013-2018
- Penetration rate of e-commerce in Italy 2020-2029
- HHI group's shipbuilding backlog South Korea 2018, by ship type
- Share of male U.S. consumers who buy dress shirts online 2017
- Channels of e-commerce used in South Korea 2022, by gender
Further Content: You might find this interesting as well
Statistics
- Average U.S. online shopping order value as of Q4 2017
- Average order value of online food orders in the U.S. 2017
- Average order value of online fashion orders in the U.S. 2017, by gender
- Average order value of online electronic device orders in the U.S. 2017
- Average order value of online fashion orders in the U.S. 2017
- Changes in U.S. consumer usage of retail over the last five years as of 2018, by type
- Most frequently used online retail channels to buy books in the Netherlands 2017
- Reasons for not buying cars online in first-tier cities China 2015
- Penetration rate of e-commerce in Germany 2020-2029
- Australia: digital buyer penetration 2013-2018
- Penetration rate of e-commerce in Italy 2020-2029
- HHI group's shipbuilding backlog South Korea 2018, by ship type
- Share of male U.S. consumers who buy dress shirts online 2017
- Channels of e-commerce used in South Korea 2022, by gender
* For commercial use only
Basic Account
For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
- Free Statistics
Based on your interests
Starter Account
For single users
$199 USD
per month, billed annually
1
- Free Statistics
- Premium Statistics
Professional Account
For teams of up to 5 people
$1,299 USD
per month, billed annually
1
- Free + Premium Statistics
- Reports
- Market Insights
1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.
Monetate. (March 28, 2025). Average value of online shopping orders worldwide from October 2023 to December 2024, by traffic source (in U.S. dollars) [Graph]. In Statista. Retrieved April 19, 2025, from https://www.statista.com/statistics/325384/online-shopping-order-values-traffic-source/
Monetate. "Average value of online shopping orders worldwide from October 2023 to December 2024, by traffic source (in U.S. dollars)." Chart. March 28, 2025. Statista. Accessed April 19, 2025. https://www.statista.com/statistics/325384/online-shopping-order-values-traffic-source/
Monetate. (2025). Average value of online shopping orders worldwide from October 2023 to December 2024, by traffic source (in U.S. dollars). Statista. Statista Inc.. Accessed: April 19, 2025. https://www.statista.com/statistics/325384/online-shopping-order-values-traffic-source/
Monetate. "Average Value of Online Shopping Orders Worldwide from October 2023 to December 2024, by Traffic Source (in U.S. Dollars)." Statista, Statista Inc., 28 Mar 2025, https://www.statista.com/statistics/325384/online-shopping-order-values-traffic-source/
Monetate, Average value of online shopping orders worldwide from October 2023 to December 2024, by traffic source (in U.S. dollars) Statista, https://www.statista.com/statistics/325384/online-shopping-order-values-traffic-source/ (last visited April 19, 2025)
Average value of online shopping orders worldwide from October 2023 to December 2024, by traffic source (in U.S. dollars) [Graph], Monetate, March 28, 2025. [Online]. Available: https://www.statista.com/statistics/325384/online-shopping-order-values-traffic-source/