U.S. sales volume of whiskey 2010-2024

In 2024, the sales volume of whiskey in the United States amounted to

million 9 liter cases. The number of cases sold had increased with each consecutive year until 2023. Compared to the 2022 peak, the figure in 2022 was a percent reduction in volume.

Straight vs. blended whiskey

In 2022, retail dollar sales of straight American whiskey in the United States amounted to approximately

billion U.S. dollars, while retail sales of blended American whiskey exceeded the mark. Blended whiskey is a mixture that can include various other ingredients, colorings, etc., but must contain a minimum of 20 percent whiskey. A straight whiskey does not contain many modifications, and the distilled beverage cannot exceed the 80 percent alcohol by volume (abv) limit.

Whiskey introductions

In 2023,

new American whiskey products were introduced on the U.S. market. The number of U.S. whiskeys being introduced has grown significantly since 2016. The United States also saw the arrival of

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products from the Irish and other whiskey category in 2023.