This statistic shows the results of a survey asking retailers in the United Kingdom, whether they believe an emotional connection to a retailer or brand makes consumers more likely to purchase. Of responding retailers, 74 percent agree that it makes consumers a bit more likely to purchase. Only 7 percent believed it made no difference.
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Does an emotional connection to a retailer or brand make consumers more likely to purchase?
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SAS Institute. (August 1, 2013). Does an emotional connection to a retailer or brand make consumers more likely to purchase? [Graph]. In Statista. Retrieved July 07, 2025, from https://www.statista.com/statistics/326267/effect-of-emotional-connection-from-retailers-perspective-united-kingdom-uk/
SAS Institute. "Does an emotional connection to a retailer or brand make consumers more likely to purchase?." Chart. August 1, 2013. Statista. Accessed July 07, 2025. https://www.statista.com/statistics/326267/effect-of-emotional-connection-from-retailers-perspective-united-kingdom-uk/
SAS Institute. (2013). Does an emotional connection to a retailer or brand make consumers more likely to purchase?. Statista. Statista Inc.. Accessed: July 07, 2025. https://www.statista.com/statistics/326267/effect-of-emotional-connection-from-retailers-perspective-united-kingdom-uk/
SAS Institute. "Does An Emotional Connection to a Retailer or Brand Make Consumers More Likely to Purchase?." Statista, Statista Inc., 1 Aug 2013, https://www.statista.com/statistics/326267/effect-of-emotional-connection-from-retailers-perspective-united-kingdom-uk/
SAS Institute, Does an emotional connection to a retailer or brand make consumers more likely to purchase? Statista, https://www.statista.com/statistics/326267/effect-of-emotional-connection-from-retailers-perspective-united-kingdom-uk/ (last visited July 07, 2025)
Does an emotional connection to a retailer or brand make consumers more likely to purchase? [Graph], SAS Institute, August 1, 2013. [Online]. Available: https://www.statista.com/statistics/326267/effect-of-emotional-connection-from-retailers-perspective-united-kingdom-uk/
