The statistic shows the leading four reasons consumers gave for buying new products within the spirits beverage category in a survey conducted in the UK in 2013. Of respondents, 30 tried new products because they 'looked tasty', 24 percent because of the brand and 22 percent claimed they buy 'to try something different'.
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Leading reasons for consumers trying new spirits in the United Kingdom (UK) in 2013
Characteristic
Share of respondents
Looked tasty
30%
The brand
24%
To try something different
22%
It was new
20%
0%2%4%6%8%10%12%14%16%18%20%22%24%26%28%30%32%34%
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Future Thinking. (January 30, 2014). Leading reasons for consumers trying new spirits in the United Kingdom (UK) in 2013 [Graph]. In Statista. Retrieved July 23, 2025, from https://www.statista.com/statistics/326480/reasons-for-purchasing-new-spirits-united-kingdom-uk/
Future Thinking. "Leading reasons for consumers trying new spirits in the United Kingdom (UK) in 2013." Chart. January 30, 2014. Statista. Accessed July 23, 2025. https://www.statista.com/statistics/326480/reasons-for-purchasing-new-spirits-united-kingdom-uk/
Future Thinking. (2014). Leading reasons for consumers trying new spirits in the United Kingdom (UK) in 2013. Statista. Statista Inc.. Accessed: July 23, 2025. https://www.statista.com/statistics/326480/reasons-for-purchasing-new-spirits-united-kingdom-uk/
Future Thinking. "Leading Reasons for Consumers Trying New Spirits in The United Kingdom (Uk) in 2013." Statista, Statista Inc., 30 Jan 2014, https://www.statista.com/statistics/326480/reasons-for-purchasing-new-spirits-united-kingdom-uk/
Future Thinking, Leading reasons for consumers trying new spirits in the United Kingdom (UK) in 2013 Statista, https://www.statista.com/statistics/326480/reasons-for-purchasing-new-spirits-united-kingdom-uk/ (last visited July 23, 2025)
Leading reasons for consumers trying new spirits in the United Kingdom (UK) in 2013 [Graph], Future Thinking, January 30, 2014. [Online]. Available: https://www.statista.com/statistics/326480/reasons-for-purchasing-new-spirits-united-kingdom-uk/
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