This statistic shows perfume brands with the highest pricing power among Chinese consumers in 2014. During the survey, 30 percent of the respondents stated they were willing to pay extra for a Chanel perfume in 2014.
Perfume brands with the highest brand equity among Chinese consumers in 2014
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Credit Suisse. (February 10, 2014). Perfume brands with the highest brand equity among Chinese consumers in 2014 [Graph]. In Statista. Retrieved May 10, 2025, from https://www.statista.com/statistics/328314/china-pricing-power-of-perfume-brands/
Credit Suisse. "Perfume brands with the highest brand equity among Chinese consumers in 2014." Chart. February 10, 2014. Statista. Accessed May 10, 2025. https://www.statista.com/statistics/328314/china-pricing-power-of-perfume-brands/
Credit Suisse. (2014). Perfume brands with the highest brand equity among Chinese consumers in 2014. Statista. Statista Inc.. Accessed: May 10, 2025. https://www.statista.com/statistics/328314/china-pricing-power-of-perfume-brands/
Credit Suisse. "Perfume Brands with The Highest Brand Equity among Chinese Consumers in 2014." Statista, Statista Inc., 10 Feb 2014, https://www.statista.com/statistics/328314/china-pricing-power-of-perfume-brands/
Credit Suisse, Perfume brands with the highest brand equity among Chinese consumers in 2014 Statista, https://www.statista.com/statistics/328314/china-pricing-power-of-perfume-brands/ (last visited May 10, 2025)
Perfume brands with the highest brand equity among Chinese consumers in 2014 [Graph], Credit Suisse, February 10, 2014. [Online]. Available: https://www.statista.com/statistics/328314/china-pricing-power-of-perfume-brands/
