Top types of paid content distribution methods used by B2B marketers worldwide 2024
As of August 2024, approximately 73 percent of business-to-business (B2B) content marketers surveyed worldwide (but predominantly based in North America) included social media advertising and promoted posts among their paid channels for content distribution. Search engine marketing (SEM) and pay-per-click (PPC) tactics followed, mentioned by 62 percent of respondents. According to the same study, B2B content marketers' top channels included organic social media and corporate blogs.
