As of August 2024, approximately ** percent of business-to-business (B2B) content marketers surveyed worldwide (but predominantly based in North America) included social media advertising and promoted posts among their paid channels for content distribution. Search engine marketing (SEM) and pay-per-click (PPC) tactics followed, mentioned by ** percent of respondents. According to the same study, B2B content marketers' top channels included organic social media and corporate blogs.
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Content Marketing Institute. (October 9, 2024). Leading types of paid content distribution methods used by business-to-business (B2B) marketers worldwide as of August 2024 [Graph]. In Statista. Retrieved June 26, 2025, from https://www.statista.com/statistics/328641/advertising-usage-b2b-content-marketing-north-america/
Content Marketing Institute. "Leading types of paid content distribution methods used by business-to-business (B2B) marketers worldwide as of August 2024." Chart. October 9, 2024. Statista. Accessed June 26, 2025. https://www.statista.com/statistics/328641/advertising-usage-b2b-content-marketing-north-america/
Content Marketing Institute. (2024). Leading types of paid content distribution methods used by business-to-business (B2B) marketers worldwide as of August 2024. Statista. Statista Inc.. Accessed: June 26, 2025. https://www.statista.com/statistics/328641/advertising-usage-b2b-content-marketing-north-america/
Content Marketing Institute. "Leading Types of Paid Content Distribution Methods Used by Business-to-business (B2b) Marketers Worldwide as of August 2024." Statista, Statista Inc., 9 Oct 2024, https://www.statista.com/statistics/328641/advertising-usage-b2b-content-marketing-north-america/
Content Marketing Institute, Leading types of paid content distribution methods used by business-to-business (B2B) marketers worldwide as of August 2024 Statista, https://www.statista.com/statistics/328641/advertising-usage-b2b-content-marketing-north-america/ (last visited June 26, 2025)
Leading types of paid content distribution methods used by business-to-business (B2B) marketers worldwide as of August 2024 [Graph], Content Marketing Institute, October 9, 2024. [Online]. Available: https://www.statista.com/statistics/328641/advertising-usage-b2b-content-marketing-north-america/
