This statistic illustrates Disney's licensed merchandise sales worldwide from 2010 to 2013. In 2010, Disney's merchandise sales reached 28.6 billion U.S. dollars. This figure continued to rise and in 2013, sales were estimated at 40.9 billion U.S. dollars. Disney's licensed merchandise includes major properties such as Mickey and Minnie, Marvel, Disney Princess, Star Wars, Winnie the Pooh and Toy Story.
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Disney's licensed merchandise sales worldwide from 2010 to 2013
(in billion U.S. dollars)
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Variety, & Walt Disney. (June 17, 2014). Disney's licensed merchandise sales worldwide from 2010 to 2013 (in billion U.S. dollars) [Graph]. In Statista. Retrieved June 26, 2025, from https://www.statista.com/statistics/329763/disney-merchandise-sales/
Variety, und Walt Disney. "Disney's licensed merchandise sales worldwide from 2010 to 2013 (in billion U.S. dollars)." Chart. June 17, 2014. Statista. Accessed June 26, 2025. https://www.statista.com/statistics/329763/disney-merchandise-sales/
Variety, Walt Disney. (2014). Disney's licensed merchandise sales worldwide from 2010 to 2013 (in billion U.S. dollars). Statista. Statista Inc.. Accessed: June 26, 2025. https://www.statista.com/statistics/329763/disney-merchandise-sales/
Variety, and Walt Disney. "Disney's Licensed Merchandise Sales Worldwide from 2010 to 2013 (in Billion U.S. Dollars)." Statista, Statista Inc., 17 Jun 2014, https://www.statista.com/statistics/329763/disney-merchandise-sales/
Variety & Walt Disney, Disney's licensed merchandise sales worldwide from 2010 to 2013 (in billion U.S. dollars) Statista, https://www.statista.com/statistics/329763/disney-merchandise-sales/ (last visited June 26, 2025)
Disney's licensed merchandise sales worldwide from 2010 to 2013 (in billion U.S. dollars) [Graph], Variety, & Walt Disney, June 17, 2014. [Online]. Available: https://www.statista.com/statistics/329763/disney-merchandise-sales/
