The statistic depicts the size of the TV rights holding broadcaster's potential audience at the Winter Olympics Games in Vancouver 2010 and Sochi 2014 in billions. The Olympic Games in Sochi had a potential audience of 4.4 billion. This is an increase of 17% compared to the 2010 Vancouver Winter Olympics.
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Kantar. (July 11, 2014). Winter Olympic Games potential TV rights holding broadcaster audience worldwide in 2010 and 2014 (in billions) [Graph]. In Statista. Retrieved May 13, 2025, from https://www.statista.com/statistics/334283/potential-tv-rights-holding-broadcaster-audience-winter-olympic-games/
Kantar. "Winter Olympic Games potential TV rights holding broadcaster audience worldwide in 2010 and 2014 (in billions)." Chart. July 11, 2014. Statista. Accessed May 13, 2025. https://www.statista.com/statistics/334283/potential-tv-rights-holding-broadcaster-audience-winter-olympic-games/
Kantar. (2014). Winter Olympic Games potential TV rights holding broadcaster audience worldwide in 2010 and 2014 (in billions). Statista. Statista Inc.. Accessed: May 13, 2025. https://www.statista.com/statistics/334283/potential-tv-rights-holding-broadcaster-audience-winter-olympic-games/
Kantar. "Winter Olympic Games Potential Tv Rights Holding Broadcaster Audience Worldwide in 2010 and 2014 (in Billions)." Statista, Statista Inc., 11 Jul 2014, https://www.statista.com/statistics/334283/potential-tv-rights-holding-broadcaster-audience-winter-olympic-games/
Kantar, Winter Olympic Games potential TV rights holding broadcaster audience worldwide in 2010 and 2014 (in billions) Statista, https://www.statista.com/statistics/334283/potential-tv-rights-holding-broadcaster-audience-winter-olympic-games/ (last visited May 13, 2025)
Winter Olympic Games potential TV rights holding broadcaster audience worldwide in 2010 and 2014 (in billions) [Graph], Kantar, July 11, 2014. [Online]. Available: https://www.statista.com/statistics/334283/potential-tv-rights-holding-broadcaster-audience-winter-olympic-games/