This statistic shows the share of digital ad spend going on social network advertising in the United Kingdom (UK) in 2012 and 2013, with a forecast to 2016. In 2014 it was forecast the social ad spending would account for 10.5 percent of digital ad spend.
Share of digital advertising spending going on social network advertising in the United Kingdom (UK) from 2012 to 2016
* Forecast. Includes display, search, video and other forms of paid advertising appearing within social networks, social games and social applications. Excludes spending by marketers that goes toward developing or maintaining social network profile pages or branded applications. Figures have been rounded.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
eMarketer. (September 18, 2014). Share of digital advertising spending going on social network advertising in the United Kingdom (UK) from 2012 to 2016 [Graph]. In Statista. Retrieved May 07, 2025, from https://www.statista.com/statistics/343202/social-network-share-of-digital-ad-spend-uk/
eMarketer. "Share of digital advertising spending going on social network advertising in the United Kingdom (UK) from 2012 to 2016." Chart. September 18, 2014. Statista. Accessed May 07, 2025. https://www.statista.com/statistics/343202/social-network-share-of-digital-ad-spend-uk/
eMarketer. (2014). Share of digital advertising spending going on social network advertising in the United Kingdom (UK) from 2012 to 2016. Statista. Statista Inc.. Accessed: May 07, 2025. https://www.statista.com/statistics/343202/social-network-share-of-digital-ad-spend-uk/
eMarketer. "Share of Digital Advertising Spending Going on Social Network Advertising in The United Kingdom (Uk) from 2012 to 2016." Statista, Statista Inc., 18 Sep 2014, https://www.statista.com/statistics/343202/social-network-share-of-digital-ad-spend-uk/
eMarketer, Share of digital advertising spending going on social network advertising in the United Kingdom (UK) from 2012 to 2016 Statista, https://www.statista.com/statistics/343202/social-network-share-of-digital-ad-spend-uk/ (last visited May 07, 2025)
Share of digital advertising spending going on social network advertising in the United Kingdom (UK) from 2012 to 2016 [Graph], eMarketer, September 18, 2014. [Online]. Available: https://www.statista.com/statistics/343202/social-network-share-of-digital-ad-spend-uk/
