U.S. women's fragrances unit sales by type 2024

Published by
D. Petruzzi,
Feb 26, 2025

Women's fragrances unit sales in the United States in 2024 were highest for perfumes, colognes, and body powders. The women's gift pack category generated sales amounting to over 22 million units in the United States during the 52 weeks that ended October 6, 2024.

Women's fragrances unit sales in the United States in 2024, by category (in million units)

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Release date

2024

Region

United States

Survey time period

52 weeks ended October 6, 2024

Supplementary notes

Total U.S. multi-outlet (supermarkets, drug stores, mass market, military commissaries, and select club and dollar retail chains) for the 52 weeks ended October 6, 2024.

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Fragrance market in the U.S.Celebrity beauty brandsCosmetics in CanadaGlobal prestige/luxury cosmetics Fragrance e-commerce
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