Women's fragrances unit sales in the United States in 2024 were highest for perfumes, colognes, and body powders. The women's gift pack category generated sales amounting to over 22 million units in the United States during the 52 weeks that ended October 6, 2024.
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Women's fragrances unit sales in the United States in 2024, by category
(in million units)
Total U.S. multi-outlet (supermarkets, drug stores, mass market, military commissaries, and select club and dollar retail chains) for the 52 weeks ended October 6, 2024.
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Happi Magazine. (December 1, 2024). Women's fragrances unit sales in the United States in 2024, by category (in million units) [Graph]. In Statista. Retrieved June 12, 2025, from https://www.statista.com/statistics/346128/us-supermarkets-women-s-fragrances-unit-sales/
Happi Magazine. "Women's fragrances unit sales in the United States in 2024, by category (in million units)." Chart. December 1, 2024. Statista. Accessed June 12, 2025. https://www.statista.com/statistics/346128/us-supermarkets-women-s-fragrances-unit-sales/
Happi Magazine. (2024). Women's fragrances unit sales in the United States in 2024, by category (in million units). Statista. Statista Inc.. Accessed: June 12, 2025. https://www.statista.com/statistics/346128/us-supermarkets-women-s-fragrances-unit-sales/
Happi Magazine. "Women's Fragrances Unit Sales in The United States in 2024, by Category (in Million Units)." Statista, Statista Inc., 1 Dec 2024, https://www.statista.com/statistics/346128/us-supermarkets-women-s-fragrances-unit-sales/
Happi Magazine, Women's fragrances unit sales in the United States in 2024, by category (in million units) Statista, https://www.statista.com/statistics/346128/us-supermarkets-women-s-fragrances-unit-sales/ (last visited June 12, 2025)
Women's fragrances unit sales in the United States in 2024, by category (in million units) [Graph], Happi Magazine, December 1, 2024. [Online]. Available: https://www.statista.com/statistics/346128/us-supermarkets-women-s-fragrances-unit-sales/